Another productive brainstorm session yesterday with the two of us and our friend Michael. There's two issues that we came across several times in our discussion. One was exactly how big is the product that we're planning to design going to be. Driving home I thought of the well known expression, "Is it bigger or smaller than a bread box?" At one point we were conjuring up ideas of giant play spaces, the size of a playground. Maybe with inflatable mountains, slides, and the like. Then we were positing that it could be the size of a 'post and platform' playground structure, like that ones in many parks. And finally, we thought it could be a smaller, more personal size. Maybe not as small as a big wheel (that's a funny statement), but something meant for just a few children. I'm not suggesting that it's a bad thing that we are looking at so many different sizes in which to design our product, but rather just how many possibilities of size we have.
Second, we've been wanting to add a element of education into our product, something that maybe doesn't directly say, "This is an education toy, and this is what is being learned," but subtly allows the child to learn, unknowingly, while engaged in play. The challenge we had in yesterday's brainstorm was a focus on product ideas that were too educational, and were leaving behind our main focus of play. Unfortunately, some of the educational ideas were pretty good, so now we'll just need to figure out how to get the 'play' feature back in.