I really liked the style of this video, and the message, too. =) Maybe, not the most direct relationship to our thesis, but still relevant. Especially the part about buying a bike.

In “Sam and Dave Save the World,” the IDEO Chicago team elected to explore climate change through the constraints of a typical American city. Conceptually, they felt that if a city were a place to escape to (or from), or a place within which one could live without limits, then it would not be a workable city. So they decided to portray a city with limits, as a contained space, by way of a “single house” (as illustrated by the Foam core prototypes in the piece).

You’ll see two side-by-side stories about two neighbors who respond very differently to climate change. Sam reacts; Dave responds. Sam adapts; Dave searches for solutions. The split-screen storytelling technique is effective for calling out these distinctions.

As you watch the video, what do you think the best choices are for stop-motion Sam and Dave? How might they be better informed, or inspired to change their ways? Can the distribution of meaningful information make a difference? And what about the network effect of a connected community?

Sam and Dave Save the World from IDEO on Vimeo.